First Éclair Day Organised to Combat Child Cancer – a joint initiative from the world’s best pastry chef Pierre Marcolini and Kick Cancer

First Éclair Day Organised to Combat Child Cancer – a joint initiative from the world’s best pastry chef Pierre Marcolini and Kick Cancer

 

First Éclair Day Organised to Combat Child Cancer

Once a year, gluttony is a good deed: eat a good dessert and give childhood cancer a taste of its own medicine! During one whole day, eclairs were sold to defeat children’s cancer. Pierre Marcolini, as godfather of the action, invited his baker friends to support the Belgian organisation Kick Cancer together with him and try to sell as many eclairs as possible, the profit of which will go entirely to Kick Cancer. Saturday November 21 marked the first edition of Éclair Day, the first of many more to come to support research into child cancer.

Each participating bakery/pastry shop offered their signature éclair at a retail price of EUR 5. This amount is donated in full to the Kick Cancer Foundation. Éclair day was a wonderful opportunity to show solidarity with patients and families that have had to deal with children’s cancer. Over 40 bakeries and pastry shops across Belgium participated in this occasion.

 

About Kick Cancer

Kick Cancer is a Belgian organization that was founded four years ago by a family that has been confronted with childhood cancer several times. They saw that the innovative treatments that the media talks about are only applicable for adults and not for children. To their great surprise, little research is done into childhood cancer. Or less than they thought. They decided to do something about this with Kick Cancer. Although nearly 80% of children with cancer survive the disease, many survivors often suffer from long-term side effects. More research into new techniques, treatments and medicines is the only solution. This naturally requires the necessary funding, something Kick Cancer would like to contribute to. The Day of the Eclair was one occasion to contribute to this noble goal.

 

Why eclairs?

Why eclairs? “Children love eclairs. For adults, this is often the typical pastry from their childhood. Enjoying tasty patisserie with friends and family fits perfectly with the KickCancer philosophy: solidarity and enjoying beautiful moments together, that gives people strength and hope to take on the fight against childhood cancer ”, says Delphine Heenen, founder of KickCancer.