“Working together with Jasna Rok will create a future of connected wearables that elicit, transmit and receive multidimensional sensory experiences, allowing us to explore the future of human communications.”

Marcus Weldon, CTO and President of Nokia Bell Labs


Jasna Rokegem, an award-winning young and energetic pioneer, who combines innovative fashion and cutting-edge technology, founded Jasna Rok, the first FashionTech design studio in Belgium. The studio was created to reconcile advanced technologies and science with interactive fashion and does so by collaborating with high preferred partners globally. In inspiring collaborations Jasna Rok is creating an international platform to push innovation in different fields like art, fashion, technology, healthcare and business.



Recently Jasna Rokegem announced her collaboration as artist in residence at Nokia Bell Labs and together they explore new grounds to create a sentient garment.

“We’re at a revolutionary point in fashion history, where fashion becomes alive and plays the role of our personal coach.”
Think of fashion as a nerve cell, a sixth sense to the digital dimension. The future already arrived in our day to day life and this garment will form a symbiotic skin, which will serve as the prime interface to a cyber-physical world.

“The goal is for our garment to become a living organism on its own, as an extension of our body and start a new way of communication in human society. The garment reshapes communication by reacting to our feelings. This gives us a new way to express ourselves.”
The creation of a sentient garment engages emerging technologies such as Augmented Reality (AR), Virtual Reality (VR), Internet of Things (IoT), haptics and augmented intelligence. Jasna is planning to exchange findings with international researchers and give future-oriented consultancy based on her expertise and constantly evolving network of cutting-edge technology partners.



One piece of her Fashion On Brainwaves collection fuses the words brain and bright into “Braight”. For this outfit Jasna created a Brain color language, which translates different states of the mind into colour patterns and movements along the spine of the dress. Her main goal is to create internal and external awareness of your own mental state; it gives you the chance to learn and train with it and once you know the code you can actually look into another person’s mind.

During the TED talk of transdisciplinary artist Martine-Nicole Rojina, who was wearing “Braight” on stage, Jasna was able to identify the various moments of relaxation and focus by reading the subconscious signs of the Brain color language and knew which pieces of the speech Martine-Nicole already knew by heart and which she was still insecure with.

Living in a fast world, we need to take care of our mental health as she researches with the completing pieces of Fashion On Brainwaves: The collar of Exaltation grows when you are in need of self protection, Strange Attractor shifts its shape asking if gender indication exists in brain activity, Exstanding waves will include a self-learning neural network chip – as recently published by Imec – and (E)motional mask, which was created in a collaboration with CMST and Imec, is inspired and based on the research of Paul Ekman’s six basic emotions.



Together with Nanex CEO, Aäron Claeys, Jasna is working on a big vision, where garments will not need to be washed anymore. It facilitates the integration of electronics and technology. Hydrophobic nano coating makes textiles water repellent, UV-protective and stain-free.
Jasna created the first hydrophobic workwear for The Suicide Club, a high-end rooftop bar in Rotterdam. On one hand she used fashion as a brand / marketing / identity tool, on the other hand she developed a pullover dress without closures, which morphes perfectly around each female body and saves time by just having to wear one piece. Furthermore, limited edition collections were created for Panamarenko and Coffee Hoorens, Fashion Week Amsterdam and Berlin.

Future visions of properties to textile at nanoscale are: antiseptic properties, warming up textile for rheumatoid patients, undercooling, or just for when it’s cold outside; cooling for injuries, odorless textiles, self-healing garments and many more applications.



Today we are living in a physical, digital, virtual and soon also in an augmented world, which for Jasna creates the necessity to enter these four dimensions with fashion. The digital revolution opens up a whole new world of possibilities and forces us to reconsider society’s view on clothing, textiles, and the fashion industry as a whole.

With Augmented Reality there are no limits: you can present yourself in any manner, at any time and place in the world. With an interactive hologram you can change to colors, shapes, zoom in and out on every detail and create not yet existing forms. In the future we will have a digital closet for online meetings and we will be able to shop or personalize our analog clothing via a hologram.
Jasna Rok orchestrated a performance for Fashion Week Amsterdam and Berlin in collaboration with Around Media, Mister Cardboard, JUWL and NN-filmproductions: an interactive Runway with hands on Holograms, VR and fashion films for an immersive experience that is physical, virtual, augmented and digital at the same time.



“Five years from now we won’t need a smartphone anymore. All features on your phone can be integrated into a piece of clothing.“
If it becomes normal to use interactive garments, which can morph and style itself or change shape and color, we don’t need a closet anymore. We will wear one piece, which adapts to our needs, feelings and thoughts, and displays a totally different way of looking at sustainability in the fashion industry.

In the first place the development of a digital design system will cause a digitalisation of fashion and in the second place a new way of showcasing and production of fashion will arrive. Jasna represents a new way of thinking, which will create a more sustainable fashion chain / system.

She will showcase her vision on the Future of Fashion Conference in Berlin, based on open source pattern drafting software, Valentina and LeapMotion, an American company that combines hand tracking technologies with VR/AR headsets.



Jasna’s future vision is an interdisciplinary workspace, where the latest technological innovations on wearables, VR, AR are colliding with scientific knowledge and data in an unholy fashion. A place for inventions and collaborations with Prof. Koen Kas from the Ghent University, Martine-Nicole Rojina, Prof. dr. Mark Coeckelbergh from the University of Vienna and an expanding network of cutting-edge partners and visionaries on earth and in space.
Commonly they work on several ambitious projects with a bigger vision: like building the foundation of a new kind of data-enabled city in a world where we prevent sickness and foster healing with the use of wearables, which can later evolve into interstellar space clothing.
They even explore sensory reduced environments in flotation tanks, create artistic brain interfaces and develop reactive kinetic materials. Theirs is a research on sensory stimulation and the resulting non-verbal communication forms. This form of interoception might lead to future expansions of our traditional world of sensory perceptions and experiences.

Interview by MPATHY STUDIO,
May 2017